Bull’s Typology of Equivocation (part 2)

Jessica Bott continues her series on ‘equivocation’:

When a politician is equivocating there are multiple ways they can avoid answering a question. Often a politician will have a preferred way to equivocate and avoid using some of Bull’s categories. In the Battle for Number 10 and The ITV Leader’s Debates there were three categories which were not used by the politicians, these were state or imply the question has already been answered, apologises, and literalism. However, Bull 2003 has given examples of these from Thatcher and Kinnock’s interviews. Continue reading “Bull’s Typology of Equivocation (part 2)”

Detachment

Emily Maitlis interviewed the Prime Minister, Theresa May, on Newsnight last night regarding the Grenfell Tower fire disaster. The Prime Minister had been criticised for not talking to the residents of the area when she had visited the site during the day. After the recent election campaign, when she was criticised for being aloof and distant from the electorate, some may say she has missed an important opportunity to show that she is capable of engaging with the public and taking criticism. Continue reading “Detachment”

Face management

When discussing equivocation it is worth first considering the concepts of face-management and self-presentation. Face management originated with Erving Goffman who described it as “an image of self-delineated in terms of approved social attributes” (Goffman 1967:5). This concept has been adapted by Brown and Levinson to include two sides of face, positive and negative.

Continue reading “Face management”

Paxman’s interview technique

By Jessica Bott, Coventry University:

With the second instalment of The Battle for Number 10 airing, and the upcoming General Election, it is interesting to look back on the 2015 general election and the first Battle for Number 10 featuring David Cameron and Ed Miliband. In this interview, both Cameron and Miliband faced audience questions and an interview with Jeremy Paxman. When examining the interview for equivocation, it became clear that Paxman has a particular interview technique when dealing with equivocation.

Continue reading “Paxman’s interview technique”

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