In face-to-face communication, the eyes (and eye gaze) are the most powerful part of the body we have. John McDonnell illustrated this on Sunday when he directly turned to the camera during an interview on the Andrew Marr show (BBC). The change in gaze from interviewer to viewer (and then back) provided a powerful shift from the traditional interview format to one addressing the television viewer.
We all have to make U-turns in our lives sometimes: reversing our car when we realise we’ve gone down the wrong road; changing our opinion on some topic; wearing something we swore we would never wear.
For politicians, making a U-turn is potentially face-threatening so getting the language right to explain the U-turn to the public is paramount. It seems that these days anything that has been said in the past can be overturned provided the explanation ignores what has been said and looks only forward. Continue reading “The language of U-turns”